For a long time, mutual fund distribution was seen as a single-product business. You offer mutual funds, you executed mutual fund transactions, and you tracked mutual fund portfolios. But investor expectations have changed. Today, investors don’t think in products — they think in outcomes, like stable income, capital protection, predictable returns, diversification, and better risk control. And that’s where offering only mutual funds sometimes falls short. This is why the top mutual fund software in India is evolving into multi-asset platforms, allowing you to offer bonds and P2P lending alongside mutual funds — all from one place. Why Investors Want More Than Just Mutual Funds Today Not every investor is comfortable with market-linked volatility. Many investors ask: ● “Is there something safer than equity funds?” ● “Can I get a regular income?” ● “Can I invest part of my money outside the market?” Bonds and P2P lending help addr...
As a Mutual Fund Distributor (MFD) using a mutual fund software , you’ve probably heard this more than once: “Can you cancel my SIP?” While most investors come to you to start SIPs, some return later to stop them. And that’s completely fine. Your job isn’t just to get people started, it’s to support them throughout their journey. Thankfully, modern mutual fund software (especially those integrated with BSE Star MF) allows you to cancel SIPs quickly and efficiently. Let’s explore why investors cancel SIPs—and how your software can help you manage it. Why Do Investors Cancel SIPs? SIP cancellation isn’t always negative. It’s often driven by real-life situations. Some common reasons include: Financial Changes ● Job loss or income delays ● Business slowdown Sudden Expenses ● Medical emergencies ● Family support or loan repayments Shift in Goals ● Prioritising short-term needs ● ...