For a long time, mutual fund distribution was seen as a single-product business. You offer mutual funds, you executed mutual fund transactions, and you tracked mutual fund portfolios. But investor expectations have changed. Today, investors don’t think in products — they think in outcomes, like stable income, capital protection, predictable returns, diversification, and better risk control. And that’s where offering only mutual funds sometimes falls short. This is why the top mutual fund software in India is evolving into multi-asset platforms, allowing you to offer bonds and P2P lending alongside mutual funds — all from one place. Why Investors Want More Than Just Mutual Funds Today Not every investor is comfortable with market-linked volatility. Many investors ask: ● “Is there something safer than equity funds?” ● “Can I get a regular income?” ● “Can I invest part of my money outside the market?” Bonds and P2P lending help addr...
Investors are increasingly drawn to the growth potential of equities, making it essential for Mutual Fund Distributors (MFDs) to know the best ways to support these clients. Equity investors expect timely insights, easy access to their portfolio data, and a smooth onboarding experience. Without the right tools, MFDs can face challenges in meeting these expectations effectively. Here, mutual fund software tailored for equity management becomes invaluable, providing features that empower MFDs to better serve and retain equity investors. Challenges MFDs Face in Handling Equity Investors Equity investors need proactive service and quick access to information. Here are some of the main obstacles MFDs encounter: Limited Information Access MFDs often lack a comprehensive view of each investor’s equity portfolio, leading to delays in providing updates or advice. Slow Investor Onboarding The onboarding process can be time-consuming and frustrating, especially if done ma...