For a long time, mutual fund distribution was seen as a single-product business. You offer mutual funds, you executed mutual fund transactions, and you tracked mutual fund portfolios. But investor expectations have changed. Today, investors don’t think in products — they think in outcomes, like stable income, capital protection, predictable returns, diversification, and better risk control. And that’s where offering only mutual funds sometimes falls short. This is why the top mutual fund software in India is evolving into multi-asset platforms, allowing you to offer bonds and P2P lending alongside mutual funds — all from one place. Why Investors Want More Than Just Mutual Funds Today Not every investor is comfortable with market-linked volatility. Many investors ask: ● “Is there something safer than equity funds?” ● “Can I get a regular income?” ● “Can I invest part of my money outside the market?” Bonds and P2P lending help addr...
Investors are crazy about equity and its growth potential, and that's why they need the right technology like reliable mutual fund software . With a growing interest in equity investments, Mutual Fund Distributors (MFDs) must be equipped to provide a variety of options to their clients, including shares of leading companies. Challenges MFDs Face in Offering Equity Investments Limited Product Range: Not offering equity investments can limit an MFD’s appeal to potential clients. Investors looking for growth opportunities often prefer MFDs that provide access to equities. Increased Competition: As more investors seek equity investments, MFDs that don’t offer these options risk losing clients to competitors who do. Client Retention: Failure to provide comprehensive investment options can lead to decreased client satisfaction and increased churn. Regulatory Compliance: Managing equity investments involves navigating complex regulations and ensuring compliance, ...