For a long time, mutual fund distribution was seen as a single-product business. You offer mutual funds, you executed mutual fund transactions, and you tracked mutual fund portfolios. But investor expectations have changed. Today, investors don’t think in products — they think in outcomes, like stable income, capital protection, predictable returns, diversification, and better risk control. And that’s where offering only mutual funds sometimes falls short. This is why the top mutual fund software in India is evolving into multi-asset platforms, allowing you to offer bonds and P2P lending alongside mutual funds — all from one place. Why Investors Want More Than Just Mutual Funds Today Not every investor is comfortable with market-linked volatility. Many investors ask: ● “Is there something safer than equity funds?” ● “Can I get a regular income?” ● “Can I invest part of my money outside the market?” Bonds and P2P lending help addr...
Technological advancement is the biggest reason for survival and competition of most businesses which gives dominant position in the industry over rivals. The IFAs and MFDs dealing in the actual market have to face lots of challenges to pursue the activities of the business which involves multiple functions to be performed at a single time. The Mutual Fund Software manages this entire task on behalf of advisors even in the absence of the advisors to reduce the dependency of operations. The financial tool gives the right strategy to the advisors in managing funds of the investors. Challenges to Advisors without Financial Platform Difficulty in AUM management. Estimation of current valuation is complex. Typical on boarding process. High cost of operations. The below points will make it clear the importance of financial tool Transparency Without platform the transparency between advisors and the clients get reduced as they don’t have common platform to deal with each othe...