PMS data entry has always been a core part of an MFD’s back-office work. But until recently, everything had to be entered only in INR — even when clients invested in products denominated in foreign currency. Now, with USD-based PMS entries supported directly inside your mutual fund software , managing such investments becomes far easier, cleaner, and more accurate. This small update solves a big pain point and opens the door to better reporting, better transparency, and better portfolio tracking. Let’s break down what this really means for you and your clients. Why USD-Based PMS Entry Matters? Many high-value investors today diversify across borders. Some hold PMS products, private arrangements, or alternative investments where values are recorded in USD. Earlier, you had to convert every value manually into INR just to enter it into the system. This led to: ● Confusion during reporting ● Exchange rate mismatches ● Errors in calculatio...
In today's digital age, having a solid digital marketing strategy is critical to the success of any business. A well-crafted digital marketing strategy can help you reach your target audience, increase your online presence, and ultimately grow your business. In this blog, we will explore how to create a digital marketing strategy for your business and why working with a digital marketing company in India , can be beneficial Step 1: Define your goals and objectives The first step in creating a digital marketing strategy is to define your goals and objectives. Do you want to increase website traffic, generate leads, or boost sales? Whatever your goal is, make sure it's specific, measurable, achievable, relevant, and time-bound (SMART). Step 2: Define your target audience The next step is to define your target audience. Who are you trying to reach? What are their needs, interests, and pain points? By understanding your target audience, you can create a more personalized and effe...