For a long time, mutual fund distribution was seen as a single-product business. You offer mutual funds, you executed mutual fund transactions, and you tracked mutual fund portfolios. But investor expectations have changed. Today, investors don’t think in products — they think in outcomes, like stable income, capital protection, predictable returns, diversification, and better risk control. And that’s where offering only mutual funds sometimes falls short. This is why the top mutual fund software in India is evolving into multi-asset platforms, allowing you to offer bonds and P2P lending alongside mutual funds — all from one place. Why Investors Want More Than Just Mutual Funds Today Not every investor is comfortable with market-linked volatility. Many investors ask: ● “Is there something safer than equity funds?” ● “Can I get a regular income?” ● “Can I invest part of my money outside the market?” Bonds and P2P lending help addr...
In today's digital age, having a solid digital marketing strategy is critical to the success of any business. A well-crafted digital marketing strategy can help you reach your target audience, increase your online presence, and ultimately grow your business. In this blog, we will explore how to create a digital marketing strategy for your business and why working with a digital marketing company in India , can be beneficial Step 1: Define your goals and objectives The first step in creating a digital marketing strategy is to define your goals and objectives. Do you want to increase website traffic, generate leads, or boost sales? Whatever your goal is, make sure it's specific, measurable, achievable, relevant, and time-bound (SMART). Step 2: Define your target audience The next step is to define your target audience. Who are you trying to reach? What are their needs, interests, and pain points? By understanding your target audience, you can create a more personalized and effe...