For a long time, mutual fund distribution was seen as a single-product business. You offer mutual funds, you executed mutual fund transactions, and you tracked mutual fund portfolios. But investor expectations have changed. Today, investors don’t think in products — they think in outcomes, like stable income, capital protection, predictable returns, diversification, and better risk control. And that’s where offering only mutual funds sometimes falls short. This is why the top mutual fund software in India is evolving into multi-asset platforms, allowing you to offer bonds and P2P lending alongside mutual funds — all from one place. Why Investors Want More Than Just Mutual Funds Today Not every investor is comfortable with market-linked volatility. Many investors ask: ● “Is there something safer than equity funds?” ● “Can I get a regular income?” ● “Can I invest part of my money outside the market?” Bonds and P2P lending help addr...
Managing investor portfolios is a key responsibility for Mutual Fund Distributors (MFDs). Ensuring that every client’s investments are on track requires a lot of accuracy, patience, and market knowledge. If not done properly, MFDs might feel overwhelmed with their work, leading to frustration and inefficiency. To tackle these challenges effectively, MFDs need mutual fund software equipped with real-time portfolio tracking features. Challenges Faced by MFDs Without Mutual Fund Software Handling portfolios without the help of portfolio management software can be a daunting task. Here are some of the common challenges MFDs face: Manual Paperwork Managing investor data manually requires a lot of paperwork, and time, and consumes a lot of energy. Manually Communicating with Clients Keeping clients updated about their portfolios through manual communication is not only inefficient but also takes up a significant amount of time. Fear of Missing Out on Important Market Events MFDs...