PMS data entry has always been a core part of an MFD’s back-office work. But until recently, everything had to be entered only in INR — even when clients invested in products denominated in foreign currency. Now, with USD-based PMS entries supported directly inside your mutual fund software , managing such investments becomes far easier, cleaner, and more accurate. This small update solves a big pain point and opens the door to better reporting, better transparency, and better portfolio tracking. Let’s break down what this really means for you and your clients. Why USD-Based PMS Entry Matters? Many high-value investors today diversify across borders. Some hold PMS products, private arrangements, or alternative investments where values are recorded in USD. Earlier, you had to convert every value manually into INR just to enter it into the system. This led to: ● Confusion during reporting ● Exchange rate mismatches ● Errors in calculatio...
Managing a financial advisory business today is no small task. With demanding investors, rising expectations, and constant market changes—things can get messy. If you’ve noticed your business slowing down, you’re not alone.
But here’s the good news: You’re in the right place. This blog could be your turning point, because we believe the right software for financial advisors in India can solve many of these problems.
Why is Your Business Falling?
Let’s look at the top 3 reasons your business might be struggling, and how technology can help fix it.
Reason 1: Investors Want Everything in One Place
The Problem:
● Investors want to track mutual funds, stocks, insurance, FDs, etc., all in one place.
● If you offer only mutual funds, they may look elsewhere.
The Fix:
● Provide a platform showing consolidated investment portfolios.
● Let clients track everything—easily.
How Software Helps:
● Offers multi-asset tracking
● Delivers consolidated reports
● Increases investor stickiness
Result: More loyalty. Less churn.
Reason 2: More Investors Are Redeeming Mutual Funds
The Problem:
● Clients react to short-term news and redeem too soon.
● You lose AUM and recurring revenue.
The Fix:
● Share market insights regularly
● Keep clients informed and calm
How portfolio management Software Helps:
● Sends automated alerts
● Shares insights and personalized messages
● Tracks investor behavior in real-time
Result: Reduced redemptions and better long-term relationships.
An Even Smarter Fix: Offer Loan Against Mutual Funds (LAMF)
Many investors redeem mutual funds during emergencies. But what if you could stop that?
Instead of redeeming, let them borrow with a mutual fund software for IFA like Wealth Elite that enables you to offer Loan Against Mutual Funds – a win-win for you and your investors.
Why LAMF Works:
● Gives instant liquidity without breaking long-term investments
● Prevents unnecessary redemptions during market dips
● Strengthens investor trust
How back office Software Supports It:
● Displays eligible loan amount right in the investor dashboard
● Sends alerts on redemption intent, so you can suggest LAMF instead
● Connects directly with NBFCs and banks for paperless loan processing
Result?
● AUM remains intact
● Clients meet needs without selling investments
● You stay relevant and valuable in their financial journey
Reason 3: Investors Want More Engagement
The Problem:
● Clients expect updates, personalisation, and goal tracking
● Manual effort isn’t enough
The Fix:
● Build a digital connection
● Stay present via mobile apps and regular updates
How MF Software Helps:
● Sends automated birthday/anniversary messages
● Offers investor dashboards
● Tracks financial goals visually
Result: Better investor experience. Higher satisfaction.
Conclusion
Don’t let outdated methods slow you down. It’s time to go digital. Let software do the heavy lifting, while you focus on what matters: serving your clients.
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