For a long time, mutual fund distribution was seen as a single-product business. You offer mutual funds, you executed mutual fund transactions, and you tracked mutual fund portfolios. But investor expectations have changed. Today, investors don’t think in products — they think in outcomes, like stable income, capital protection, predictable returns, diversification, and better risk control. And that’s where offering only mutual funds sometimes falls short. This is why the top mutual fund software in India is evolving into multi-asset platforms, allowing you to offer bonds and P2P lending alongside mutual funds — all from one place. Why Investors Want More Than Just Mutual Funds Today Not every investor is comfortable with market-linked volatility. Many investors ask: ● “Is there something safer than equity funds?” ● “Can I get a regular income?” ● “Can I invest part of my money outside the market?” Bonds and P2P lending help addr...
Can I Track the Last Date of a Client’s Investment With Mutual Fund Software for Distributors in India?
As an MFD, tracking client AUM is a daily activity. You know exactly how much each client has invested, where their money is allocated, and how their portfolio looks today.
But there’s one critical question that often gets missed: When did this client last invest?
Because AUM alone doesn’t tell you whether a client is still active or has silently stopped investing.
This is where mutual fund software for distributors in India adds a very important layer of insight — by showing the Last Investment Date directly in the AUM by Client report.
What is the AUM by Client Report?
The AUM by Client report provides MFDs with a consolidated, client-wise view of Assets Under Management (AUM). It shows the total investment value for each client, along with scheme-level and folio-level breakups, making it easy to understand portfolio size and structure at a glance.
In addition to investment values, the report also displays the Last Investment Date in folio split mode. This allows you to see not just how much a client has invested, but also how recently the client has been active.
As a result, the AUM by Client report becomes a more actionable client management view, helping MFDs track activity levels, identify inactive portfolios, and plan timely follow-ups more effectively.
Why tracking the last investment date matters for MFDs
Identify inactive clients without guesswork
Many clients stop investing quietly. SIPs get discontinued, lump sum investments pause, and unless the client informs you, it’s hard to know.
With the last investment date visible:
● inactive clients stand out immediately
● no need to rely on memory or assumptions
● follow-ups become data-driven
This saves time and avoids random outreach.
Make client conversations more relevant
When you know when a client last invested through the top mutual fund software for distributors in India, like Wealth Elite, you can approach them with the right context.
For example:
● a recent investor → portfolio review or next goal discussion
● a long gap → re-engagement and planning discussion
Instead of generic calls, your conversations feel more personalised and meaningful.
Understand client behaviour beyond AUM
Two clients can show the same AUM but behave very differently. One may be investing regularly, while the other may have invested once and stopped.
The last investment date helps you:
● understand investment patterns
● identify behavioural gaps
● offer better, more realistic advice
This leads to stronger long-term relationships.
Support better business planning
From a business perspective, this insight helps you:
● separate active and inactive clients
● focus efforts where growth potential exists
● plan revenue and AUM growth more accurately
You move from reactive servicing to proactive relationship management.
Why This Feature Matters Today
Earlier, MFDs only had visibility into how much clients invested. Now, they also know when they invested.
That small addition makes a big difference — because timing often tells you more than numbers.
Final Thoughts
Yes, software now makes it easy to track the last date of a client’s investment. This single data point helps you identify inactive clients, re-engage at the right time, understand behaviour alongside AUM, and improve client servicing and planning.
Because knowing the amount is important, but knowing the activity helps you grow the relationship.
FAQs
1. What is the AUM by Client report in mutual fund software?
The AUM by Client report shows the total assets under management for each client, along with scheme-wise and folio-wise investment details in one consolidated view.
2. What new information has been added to the AUM by Client report?
The report now also shows the Last Investment Date in folio split mode, helping MFDs track when a client last invested.
3. How does the AUM by Client report help MFDs?
It helps MFDs understand portfolio size, track client activity, identify inactive clients, and plan timely follow-ups based on actual data.
4. Is the AUM by Client report useful for business planning?
Yes. By combining AUM and activity details, MFDs can prioritise active clients, forecast growth, and manage relationships more effectively.
Comments