For a long time, mutual fund distribution was seen as a single-product business. You offer mutual funds, you executed mutual fund transactions, and you tracked mutual fund portfolios. But investor expectations have changed. Today, investors don’t think in products — they think in outcomes, like stable income, capital protection, predictable returns, diversification, and better risk control. And that’s where offering only mutual funds sometimes falls short. This is why the top mutual fund software in India is evolving into multi-asset platforms, allowing you to offer bonds and P2P lending alongside mutual funds — all from one place. Why Investors Want More Than Just Mutual Funds Today Not every investor is comfortable with market-linked volatility. Many investors ask: ● “Is there something safer than equity funds?” ● “Can I get a regular income?” ● “Can I invest part of my money outside the market?” Bonds and P2P lending help addr...
Introduction: Mutual fund distributors (MFDs) face the challenge of retaining assets under management (AUM) due to a significant number of investors redeeming their investments within a year. However, the emergence of mutual fund software offering loans against mutual funds presents a solution that can help MFDs retain their AUM. In this article, we will explore the benefits of loans against mutual funds and why MFDs should consider suggesting this option to their clients. Benefits of Loan Against Mutual Funds: Liquidity without Selling Investments: One of the primary advantages of loans against mutual funds is that investors can access liquidity without selling their investments. This feature is particularly beneficial for investors who require immediate funds but do not want to disrupt their long-term investment plans. By availing themselves of a loan against their mutual fund holdings, investors can meet their financial needs while keeping their investments intact. Lower ...