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Can MFDs Offer P2P Through Mutual Fund Software for Distributors in India?

  P2P may not be a traditional asset class like mutual funds, but it’s quickly gaining popularity among investors seeking higher returns. And here’s the catch—when they don’t find this option with their Mutual Fund Distributor (MFD), they often go straight to online platforms. That means missed opportunities and lost clients. Don’t let that happen to you. P2P lending is also possible if you have the right mutual fund software for distributors in India. You can do this from your dashboard. What is P2P Lending? P2P (Peer-to-Peer) lending connects individual lenders with borrowers through RBI-regulated platforms, without involving banks. Clients lend money online and earn interest on it. The borrower repays monthly, just like a loan EMI. This makes P2P a great fixed-income alternative, often delivering better returns than traditional debt investments. Can The Right Software Support P2P? Yes. Leading platforms like Wealth Elite now let MFDs offer P2P lending along with mutual funds an...
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How is the Best Mutual Fund Software in India Becoming a Necessity for MFDs?


As per Business Standard, by the end of 2022, the total count of individual mutual fund distributors in India is approx 116,000, which was 109,000 at the end of 2022. As per an IDFC Mutual Fund report titled ‘Mutual Fund Trend’ published in 2021, only 35% of total individual Mutual fund Distributors have an AUM size larger than Rs.1 crore. That means a large proportion of individual MFDs have a lower size of assets under management.

It is a clear indication that a large number of Mutual Fund Distributors in India are lacking behind. They actually lack competent mutual fund software. Therefore, they are not able to grow their AUM size exponentially, not able to acquire clients beyond their locality, their clients redeem investments frequently, they do not have any method to effectively retain their clients, and they remain busy in firefighting on a daily basis. 

MFDs need to transform by adopting technology and implementing automation in their business or they will eventually perish. This is the tech age & businesses can grow multi-fold using advanced technology in their respective industries. Mutual Fund Distributors are required to understand that they need the best mutual fund software in India to bring scalability into their business. Competent mutual fund software is one that can offer Powerful Business Intelligence, Automated onboarding with Video KYC, Online Transactions, Online ATM, Goal GPS, Portfolio Re-Balancing, and much more.

The primary features of Wealth Elite include:

  • 100% White Labeling Solution: create a digital identity, generate trust, and become a brand. It helps MFDs in increasing their credibility, and their online presence & results in growing their business multi-fold.
  • Video KYC: Finance Minister in Union Budget proposed simplification of KYC using DigiLocker. Wealth Elite already offers full video KYC using DigiLocker.
  • Online ATM: Become a game changer in Indian Investing Industry by motivating millions of new and untouchable investors of cities beyond Tier 1 that prefers keeping their money idle in bank depositors, to start investing in liquid funds with the Insta-Redemption Feature. With Online ATM investors can withdraw Rs.50000 or 90% of invested amount (whichever is smaller) within 30 minutes to their bank account.
  • Goal GPS: It is a goal-creating and tracking feature that helps MFDs in simulating the future goals of their clients. With precise goals for the future, clients avoid redeeming their investments on a regular basis. Moreover, MFDs can set alerts to place MF investment orders on a future date via BSE/NSE.

Saves Time – Time is Money: The primary purpose of introducing the best mutual fund software into the business is to automate the process and reduce wastage of time in daily firefighting like preparing manual reports, conducting calculate ions, analyzing portfolios using excel, etc. MFD can otherwise use this time on more productive tasks to build a sensible, sustainable & scalable business by making quality interactions with the clients.

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