For a long time, mutual fund distribution was seen as a single-product business. You offer mutual funds, you executed mutual fund transactions, and you tracked mutual fund portfolios. But investor expectations have changed. Today, investors don’t think in products — they think in outcomes, like stable income, capital protection, predictable returns, diversification, and better risk control. And that’s where offering only mutual funds sometimes falls short. This is why the top mutual fund software in India is evolving into multi-asset platforms, allowing you to offer bonds and P2P lending alongside mutual funds — all from one place. Why Investors Want More Than Just Mutual Funds Today Not every investor is comfortable with market-linked volatility. Many investors ask: ● “Is there something safer than equity funds?” ● “Can I get a regular income?” ● “Can I invest part of my money outside the market?” Bonds and P2P lending help addr...
While every other distributor uses mutual fund software , there are still MFDs that prefer going manual. If you are one of them, this blog is for you. Let’s have an honest conversation — is going manual still fine in 2025? Or is it silently holding your business back? Let’s find out. Is Going Manual Fine? Many MFDs feel that manual processes give them more control. Some even believe that software is complicated or expensive. But here’s the truth: ● Manual work eats up time. Updating portfolios, sending reports, and managing transactions manually takes hours. ● Human errors are common. One small mistake in calculations or data entry can create big problems later. ● Slow response time. Clients today expect instant updates — manual work simply cannot match that speed. ● Hard to scale. If you want to grow your client base, manual processes will soon become overwhelming. So, while going manual might seem fine now, it may be slowing yo...