For a long time, mutual fund distribution was seen as a single-product business. You offer mutual funds, you executed mutual fund transactions, and you tracked mutual fund portfolios. But investor expectations have changed. Today, investors don’t think in products — they think in outcomes, like stable income, capital protection, predictable returns, diversification, and better risk control. And that’s where offering only mutual funds sometimes falls short. This is why the top mutual fund software in India is evolving into multi-asset platforms, allowing you to offer bonds and P2P lending alongside mutual funds — all from one place. Why Investors Want More Than Just Mutual Funds Today Not every investor is comfortable with market-linked volatility. Many investors ask: ● “Is there something safer than equity funds?” ● “Can I get a regular income?” ● “Can I invest part of my money outside the market?” Bonds and P2P lending help addr...
While MFDs (Mutual Fund Distributors) help investors make sound investments, even MFDs themselves need to make an investment—not in stocks or bonds, but in technology. To run a successful mutual fund distribution business in today’s fast-paced environment, investing in the best mutual fund software for distributors is no longer an option but a necessity. Challenges Faced by MFDs Managing a growing client base and ensuring business efficiency can become overwhelming for MFDs, especially when dealing with manual processes. Here are some common challenges MFDs face: 1. Extensive Paperwork From client onboarding to transactions and compliance, MFDs have to handle significant amounts of paperwork. This manual workload not only consumes time but also increases the chances of human errors. 2. Declining AUM (Assets Under Management) Redemptions, market volatility, and shifting client preferences can cause a drop in AUM, affecting both revenue and long-term business stability. With...