For a long time, mutual fund distribution was seen as a single-product business. You offer mutual funds, you executed mutual fund transactions, and you tracked mutual fund portfolios. But investor expectations have changed. Today, investors don’t think in products — they think in outcomes, like stable income, capital protection, predictable returns, diversification, and better risk control. And that’s where offering only mutual funds sometimes falls short. This is why the top mutual fund software in India is evolving into multi-asset platforms, allowing you to offer bonds and P2P lending alongside mutual funds — all from one place. Why Investors Want More Than Just Mutual Funds Today Not every investor is comfortable with market-linked volatility. Many investors ask: ● “Is there something safer than equity funds?” ● “Can I get a regular income?” ● “Can I invest part of my money outside the market?” Bonds and P2P lending help addr...
Being a Mutual Fund Distributor isn't easy. From the need to diversify investor portfolios to the chase for better returns, MFDs are constantly seeking innovative solutions in the constantly changing world of financial distribution. Mutual Fund Distributors (MFDs) in India often find themselves facing a common challenge. They need more than just traditional investment avenues like fixed deposits, government bonds, or mutual funds to keep investors engaged. The MFD Challenge While these common choices have provided stability, they haven't always delivered the desired returns or the diversification that investors crave. Moreover, the unpredictable fluctuations of the market pose significant challenges, making it increasingly difficult for MFDs to meet their clients' expectations. It's time for MFDs to explore alternatives in the fixed-income space. Wealth Elite acknowledged all these concerns and presented a perfect solution for MFDs through Wealth Elite, their mutual fu...